Be in the running to win 1 of 50 Monster goody bags with Kids in Australia valued at $500 each.  Goody bags are filled with vouchers, samples, hair clips, tutus, photography gift certificates and much much more.

Out of the Egg is a sponsor and  all you need to do is simply go to www.kidsinaustralia.com.au and fill in an online survey, this should take 5 mins, to tell us about your shopping online experiences.

We would love to get your feedback!  Good luck!

We recently asked one of our designers, Jenny Boije from Lipfish about her brand and how she got involved in children’s wear.

Tell us a little bit about you and where you originated from?

I am 35 years old, married and have two children (5 and 3 yrs old). I come from a city called Norrkoping which is 160kms south of Stockholm. In 1998 i moved to Stockholm. My studies have mainly been in the communication area with some focus on writing and web design.

What made you decide to design children’s playwear?
I though it could be a good idea to make clothes that children could interact with before they started walking. A toy that is always easy to reach. So the idea of the main target group was children between 0 to 1 years old. Quite quickly I realised that this target group was not the one i sold most too though. Children between 2 and 3 yrs is the biggest selling group.

How did you come up with the name Lipfish?
I drew the fish about 10 years ago and when i created the company i wanted the fish in my logo. So i had to come up with a name that worked together with the fish. Since the fish has big lips LipFish seemed like a good idea. There is actually a real fish with that name.

We love the LipFish range, what inspires your designs and the interactive characters?
I have always loved simple expressful and colourful characters. My dream was to become and illustrator but since i am not very talented in that area (besides the style i use for the clothes) it was not an option. But I have always had a big interest for illustrators, i am really impressed of what some of them make.

In the beginning i just drew fun characters from my head. Now it is a big different, since i have to come up with new themes for every season. So when i do research i study photos of the animal i have in mind and then turn them in to simplified drawings. If i want to find inspiration the best place to look is children’s books. Lots of colours and fun figures. Children’s drawings are also perfect for inspiration. They don’t have any limits of what is possible and they have such an imagination. I have started collecting drawings from my 5 year old son as ideas for the future. I think i have effected him in some way too, because his figures have the same type of eyes as i use in my drawings.

Can you give us a snap shot of what the next season may consist of?
Dinosaurs - a subject that always is up to date for children. T-Rex is of course included, but in true LipFish style he is friendly and not scary at all.

Do you offer LipFish in any other countries?
LipFish can be found in about 20 countries.

Do you have a favourite product in the LipFish range?
My favourites are the sausage dog and the frog. I am so happy that i finally have found a factory that could make the frog into a soft toy. The front and the monkey is on a boat at the moment and will reach Sweden by the end of March. The frog is called Janne. I have had toy samples lying around home and my kids started to call him Janne, so it felt natural to give him that name.

Do you get to travel a lot with your business?
I should travel more than i do, but since i have small kids i don;t want ot be away that much.I try to visit at least some of the fairs we participate in every season and then i visit the producers. I go to Turkey twice a year and last month i visited the producer in India. Best trip so far was the one to Tokyo, i will absolutely return to Japan. I think traveling is an important part of this business so i will probably start traveling more in the future.

Are you part of a mothers group, or perhaps you have just had a baby and haven’t had the time to get yourself involved with a group yet. Australia’s Mothers Group was launched at the end of 2009 on facebook to create a sense of encouragement for mothers to talk to friends openly about issues or concerns they may be facing as a new parent. Even some of us mums who have been through it more than once still need some reassurance or healthy tips on how to bring up our little ones.

This forum is a great way to ask questions of other parents in a friendly and comfortable way. We post links of websites that are related to parenting, children, healthy eating, online shopping and loads more, that parents may find useful.

Share this fan page to your friends, there is lots to learn about children and there are mums and dads out there that would love your advice.

We are discounting huge brands at the fraction of the RRP.  A great chance for you to save up to 50% off storewide, excluding personalised items.

Check out our website as we are on sale until stock is exhausted.

www.outoftheegg.com.au

We have been excited about our new project at Out of the Egg and that is the changing face of our business. We have recently been working with the lovely Prue, from Gigiandlulu to come up with a boutique style logo that represents what we sell and what we all about. After many hours of choosing, sorting and deliberating we came up with this gorgeous new boutique style logo. We hope to have new styled website to follow soon. We will keep you posted. Enjoy!!

Leg Huggers are soft and comfortable accessories made especially for cute and cuddly legs. Designed for little ones on the move — be it crawling, climbing, running or dancing — offer protection with fabulous function and flare.

They’re great for keeping legs cosy in cold weather, air-conditioning and handy when the weather changes suddenly. They’re terrific for EC babies and toilet training. They’re perfect for crawling on hard surfaces. They’re ideal for those with sensitive skin.

These innovative, eco-friendly leg huggers are made from sustainable Bamboo fibres.

Breathable 
Wicks Away Moisture 
UV Protective 
Odour Resistant 
Antibacterial 
Soft and Comfortable 
No Chemicals or Pesticides 

A great range online now.

For those regular market goers, out of the egg will not be at the markets on 21 June.

We hope to see you all at the July markets with some of our new items on display.

the team @ out of the egg xx

If you live in Adelaide, South Australia and are not yet a member of Out of the Egg, then this is your chance to sign up and be a member - its free to join!!  We are hosting a winter launch party with our new brands for the next season along with some of our popular items in store.  If you want to see these and enjoy a night out, we will be sending a newsletter with our launch date.  By being a member you will also be entitled to 10%* off all future orders, regular updates on new products and all the hot goss in fashion, babies and beyond.

*conditions apply

It has finally arrived and I must say that this collection is the cutest I have seen around for a while.  Lipfish is a new label from Sweden to Australia and our store is one of the first to have it. Designed by a talented lady Jenny Boije, she has the unthinkable imagination to create such colourful, playful pieces of clothing for our most adored.  These pieces will open the imagination of any child as well as the inner child of any grown up.

Out of the Egg only have limited stock, so take the time to have a look.  Remember that these are the best gifts for a baby shower or just for fun.  Your child will be an absolute standout in any crowd.